{"id":1540,"date":"2019-08-28T08:23:10","date_gmt":"2019-08-28T08:23:10","guid":{"rendered":"http:\/\/strategistsworld.com\/your-perspectives\/?p=1540"},"modified":"2019-08-28T08:26:12","modified_gmt":"2019-08-28T08:26:12","slug":"figure-out-your-place-in-the-market","status":"publish","type":"post","link":"https:\/\/strategistsworld.com\/your-perspectives\/index.php\/2019\/08\/28\/figure-out-your-place-in-the-market\/","title":{"rendered":"Figure out your place in the market"},"content":{"rendered":"\n<p>Before you start making any decisions about your brand, you need to understand the current market: who your potential customers and current competitors are.<\/p>\n\n\n\n<p>There are many ways to do this:<\/p>\n\n\n\n<ul><li>Google your product or service category and analyze direct and indirect competitors that come up.<\/li><li>Check subreddits that relate to your customers and eavesdrop on their conversations and product recommendations.<\/li><li>Talk to people who are part of your target market and ask them what brands they buy from in your space.<\/li><li>Look at the relevant social media accounts or pages your target audience follows and are receptive to.<\/li><li>Go shopping online or offline and get a feel for how your customers would browse and buy products.<\/li><li>As you go about your research, make a note of:<\/li><\/ul>\n\n\n\n<p><strong>1.Who your \u201clowest hanging fruit\u201d customers are<\/strong>\u2014the ones you could most easily sell to.<br><strong>2.<\/strong> <strong>Who your top of mind competitors are\u2014<\/strong>the brands that are established and known in the market.<br><strong>3.<\/strong> <strong>H3.ow your customers speak and what they talk about\u2014<\/strong>the interests they have and the language they express them in.<br> <\/p>\n\n\n\n<p>It\u2019s important to have a handle on this before moving forward as it will inform what your brand should focus on and how it can position itself apart from competitors.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Before you start making any decisions about your brand, you need to understand the current market: who your potential customers and current competitors are. There are many ways to do this: Google your product or service category and analyze direct and indirect competitors that come&#8230;<\/p>\n","protected":false},"author":20,"featured_media":1543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16],"tags":[],"_links":{"self":[{"href":"https:\/\/strategistsworld.com\/your-perspectives\/index.php\/wp-json\/wp\/v2\/posts\/1540"}],"collection":[{"href":"https:\/\/strategistsworld.com\/your-perspectives\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/strategistsworld.com\/your-perspectives\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/strategistsworld.com\/your-perspectives\/index.php\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/strategistsworld.com\/your-perspectives\/index.php\/wp-json\/wp\/v2\/comments?post=1540"}],"version-history":[{"count":1,"href":"https:\/\/strategistsworld.com\/your-perspectives\/index.php\/wp-json\/wp\/v2\/posts\/1540\/revisions"}],"predecessor-version":[{"id":1542,"href":"https:\/\/strategistsworld.com\/your-perspectives\/index.php\/wp-json\/wp\/v2\/posts\/1540\/revisions\/1542"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/strategistsworld.com\/your-perspectives\/index.php\/wp-json\/wp\/v2\/media\/1543"}],"wp:attachment":[{"href":"https:\/\/strategistsworld.com\/your-perspectives\/index.php\/wp-json\/wp\/v2\/media?parent=1540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/strategistsworld.com\/your-perspectives\/index.php\/wp-json\/wp\/v2\/categories?post=1540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/strategistsworld.com\/your-perspectives\/index.php\/wp-json\/wp\/v2\/tags?post=1540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}