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  1. Keyword Research:
    If you’re considering looking into competitors keywords and steal their backlinks, I’d recommend using SEMrush. It works the best, period. Make a complete note of your analysis. Look for these keywords in KWFinder or keyword planner and make tonnes of suggestions for each keyword.

2. Data Gathering:
Be sure to compile the data into an organised list as it will come handy here. You should be able to answer some of the mentioned questions below first.

What’s the current status of your website as compared to your competitors?
How optimised is the website?
Have I checked the quality and quantity?
Have you activated Google Analytics to get more detailed information on the website that you are working on? You’ll need to bot all these before moving towards On-page SEO techniques.
Have you checked webmaster tools for Search Appearance, Crawl Errors, penalties, Sitemap and Robots.txt files, HTML improvement and Broken Links?

3.On-Page SEO
For me, this is the most important element of any successful SEO campaign. Good on-page SEO can rank your website very high on Google’s search engines without having to submit a single URL.

For any website, Start with the following:

Add Navigation
Google Analytics
Webmaster Console
Canonical Error
Fix the issues found in webmaster first.

Title: Your primary keyword should have a VVIP slot here. Try to use long-tail keywords.

Put the relevant keyword in the H1 tag as well.

5. Content
Never be afraid to change the content of the website if not found relevant for optimisation purpose. Just avoid any duplicate content. Google loves content. Have a minimum count of 1500 words for pages you want to rank well in the search engines.

Don’t forget about linking internal and quality outbound links.

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Vishal Dutta

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